Perfume, the way
we wear it.
From a Lahore kitchen table to 40,000 wardrobes
KHUSHBU began in 2019 with a single copper deg and an obsession: why should a great oud cost a month's salary? Our founder spent two years learning from attar-makers in Lahore's old city, blending after hours at the kitchen table.
Seven years on, we still blend in small batches. Rich attar oils, jasmine picked before sunrise, and macerations measured in weeks. No watered-down designer copies — compositions built for Pakistani skin, Pakistani weather, and Pakistani celebrations.
From Eid mornings to shaadi nights, from the office to the daawat — this is perfume made for the way we actually live.
How every bottle is made
Sourcing
Hindi oud, Mysore-style sandalwood, and desi rose — bought directly from growers and distillers, never middlemen.
Blending
Small 20-litre batches, composed by hand and rested between additions so every note finds its place.
Maceration
A minimum of six weeks in steel, undisturbed. This is where a good perfume becomes a great one.
Bottling
Filled, sealed, and boxed in Lahore. Every bottle is batch-numbered and checked twice before it ships.
The journey so far
First batch of Oud-e-Shahi blended at a kitchen table in Gulberg, Lahore. 200 bottles sell out in a week.
We open our own blending atelier. Raat ki Rani launches and becomes the shaadi-season favourite.
40,000 customers across Pakistan. Cash on delivery goes live — perfume for every city, not just the metros.
Eight compositions, one house. The icons get their boldest bottles yet — and up to 20% off.
What we stand for
"25% parfum oils. Always."
No watered-down copies"Priced for Pakistan."
Luxury without the markup"Made for our weather."
Built for heat and celebration